Hadapi Pandemi Covid-19, ASR Kendari Beri Penguatan Kepada Pedagang Pasar Baruga

FAJARSULTRA.COM KENDARI- Pandemi Covid-19 hingga kini belum juga usai. Akibatnya, banyak pelaku usaha termasuk UMKM yang ikut merasakan dampaknya.

Seperti halnya pelaku UMKM di Pasar Baruga Kelurahan Baruga Kecamatan Baruga. Karena itu, relawan ASR Kota Kendari untuk kesekian kalinya ,membangun kolaborasi kepada pelaku UMKM yang ada di Kota Kendari untuk bersama-sama menghadapi pandemi Covid-19.

Salah satu yang dilakukan ASR Kota Kendari yakni, memberikan penguatan kepada pelaku UMKM.

“Pandemi ini tentu harus disikapi dengan baik. Pelaku usaha tentu harus punya langkah inovatif,”ungkap Kordinator ASR Kota Kendari, Alvian Pradana Liambo.

ASR Kendari sangat serius mendorong para pelaku UMKM untuk terus berinovasi. Pelaku UMKM, kata Alvian, suka tidak suka harus mampu menyesuaikan pasar, apalagi ini masih pandemi.

“Kita tahu bersama, selama pandemi daya beli masyarakat menurun. Sehingga pelaku UMKM juga ikut merasakan dampakanya,”tuturnya.

Saat ini, lanjut Alvian, pelaku UMKM harus mulai memanfaatkan teknologi untuk memasarkan usahanya. Supaya, kata dia, para pelaku UMKM bisa lebih bersaing.

“Kuncinya harus memanfaatkan teknologi. Dengan demikian, biar dari rumah pelaku UMKM tetap bisa jalan usahanya,”ujarnya.

Sekedar informasi, dialog dengan pelaku UMKM dipasar Baruga, ASR Kendari berkolaborasi dengan salah satu kader Gerindra (Sudarman), sekaligus sebagai fasilitator relawan ASR.

Kehadiran ASR Kendari juga dirangkaikan dengan mengenalkan Dewan Pembina ASR, Mayjen TNI (Purn) Andi Sumangerukka sebagai bakal calon Gubernur Sultra periode 2024-2029.

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